Sales and marketing strategy. The product or service Describe the product or service: Business profile Write a business profile, including the following: Franchise information where applicable If the business is a franchise, include what is covered in the management package the franchisor provides in this section. Describe the location, premises and, where applicable, production facilities.
Elaborate on current and planned sales and marketing strategies and promotional activities advertising, exhibitions, promotions, public relations, etc. The summary is an overview of the entire plan and must contain the highlights of the business plan and summaries of each section. Current trends and developments in the industry; Large and important players in the industry; How the industry is segmented; Problems the industry might be experiencing; National or global events influencing the industry; National and global growth forecasts; How legislation affects the industry for example, how the law limiting smoking in a restaurant affects the industry. The following supporting documentation, inter alia, should be included where applicable: Describe the location, premises and, where applicable, production facilities. Discuss topics such as:
Describe in full the product or services offered by the business, the innovative features of these products and services, and the competitive edge they afford the business over rivals in yemplate market; The expected product life cycle where applicable; Include descriptions of key technologies employed and current and future research and development.
Writing a business plan
Discuss topics such as:. Sales and marketing strategy. Financial statements and projections. Contact us The executive summary is the MOST vital part of the business plan — it has to sell your strategy for success to the investor.
Elaborate on current and planned sales and marketing strategies and promotional activities advertising, exhibitions, promotions, public relations, etc.
The mission, and the company’s long and short term objectives in terms of business growth and development, buiness well possible exit strategies for example: Elaborate on the business’s past achievements and strengths, past problems and weaknesses, businss critical success factors.
Every business plan should comprise the following sections: Terms and conditions Disclaimer. Summarise the industry in which you will compete. Although a guide to writing a business plan is being made available here, circumstances vary considerably and you will need to tailor your business plan depending on the type of business — technology, manufacturing, service or retail.
Therefore, although it is at the beginning of the document, it is usually written last to capture the essence of the plan. Information on the background and history of the business; Indicate the business form proprietorship, close corporation, company ; Is it a new business, take over, expansion, franchise? Turn on more accessible mode. Market analysis Describe the existing market and its potential for growth; Include a detailed analysis of the size and maturity of the market, trends and seasonality exhibited by the market, and the business’s current and expected market share together with an analysis of the time, resources and actions required to achieve this desired market share; List existing and potential customers, supported by letters of intent, orders on hand, contracts, where applicable; Include a detailed analysis of competitors, the price and quality of their products, service and delivery, and their expected reaction to your activities; Highlight and discuss your competitive advantage.
Franchise information where applicable If the business is a franchise, include what is covered in the management package the franchisor provides in this section. Formulate and motivate your capital requirements. Find most of the facts from government statistics and trade organisations. Provide remplate projected figures for the first and second year, quarterly figures for years three and four and annual projections thereafter.
Current trends and developments in the industry; Large and important players in the industry; How the industry dbsx segmented; Problems the industry might be experiencing; National or global events influencing the industry; National and global growth forecasts; How legislation affects the industry for example, how the law limiting smoking in a restaurant affects the industry.
Turn off more accessible mode. Newspaper clippings, promotional literature, product brochures, market research, trade and industry publications; Partnership, association or shareholders’ agreements; Busjness to purchase, purchase and sale agreements; Contracts, orders, letters of intent; Memoranda of understanding, lease, franchise, agency or distribution agreements; Documentation relating to licences, copyrights, trademarks and patents; Quotations or pro-forma invoices for capital items to be purchased; Detailed personal balance sheets of the entrepreneurs; Copies of identity documents and marriage certificates of the entrepreneurs; Schedules of life assurance and endowment policies of the entrepreneurs; Copies of plaj or close corporation certificates and registration documents; Drawings, work flow charts, plans, factory layouts, maps, etc.
A cover or title page. Legal and regulatory environment. If the business is a franchise, include what is covered in the management package the franchisor provides in this section. Describe the production and technology: Describe production processes and capacity, identifying any existing constraints and possible problem areas; Include a detailed analysis of the tempalte of installing and commissioning any busineds technologies and production processes; Include information on quality assurance systems and procedures, and certification; Details of suppliers and sub-contractors, and any contractual arrangements governing the supply of key inputs.
Discuss topics such as: Business profile Write a business profile, including the following: Historical financial performance as shown by at least the last three sets of audited annual financial statements and up to date management accounts comprising income statements monthly and year-to-datebalance sheets, and debtors and creditors age analysis; Costing methodology employed, or to be employed, and detailed costings giving a full analysis of cost of sales; Pricing policies giving a full analysis of theoretical and actual mark-up and gross profit percentages; Rebates, discount structures and terms offered to and received from customers and suppliers respectively; Break-even and sensitivity analysis; Details of overdraft and factoring facilities bank, limit, security and interest rate and medium and long term loans; Ensure that your financial projections agree with any other statements in the business plan for example, costs involved in your proposed marketing strategy.