These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas. Sorry, but copying text is not allowed on this site. What are the levels of profitability in the industry and are the competitors better positioned than the company? As carpet mills are the important customers to DuPont, they need to retain them. We use cookies to give you the best experience possible. Provide better services to the customers by setting a portal where they can choose their own designs and place order to the carpet mills.

We will write a custom sample essay on DuPont Case Analysis specifically for you. Retain the customers by giving them offers that attracts them easily. What is a value curve? When people see Teflon label, people think of high quality made and dependable product. Retail and Wholesale operations are very different in these countries. DuPont conducted research in the European Industry after the decline of its position in the market. Cost – Managers at Stainmaster Dupont can use value innovation to overcome limitations suggested by Michael Porter management guru, strategy guru in his value cost trade-off as part of competition based strategy.

It is called Blue Ocean Strategy BOS because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins.

Spread the plan if it worked in the selected location, by making minute changes to it according to the location. MBA and undergraduate students consider how DuPont should approach the fact that competitors quickly introduce their own enhanced stain-resistant products.

Instead of supplying fibres to carpet mills, it stainmastet set up a mill and manufacture carpets. Core objective is to maximize the value of product and service offerings within the established context.

DuPont Case Analysis Essay

Why people still use Teflon even if there are a lot stainmzster health issue and fact spread in the media? Blue Ocean strategy is often called value innovation dupoont as it defies the traditional value cost trade-off and strives to provide both higher value proposition to the customers and rationalize cost structure. In the span of these years, it had shaped into a global company with variety of enterprises like Chemical, Energy, Science Based and High Technology.


Four Critical Factors that Managers at Stainmaster Dupont can use for Value Innovation are – Buyer Utility – It underlines the core values, features or utility Stainmaster Dupont’s products or services deliver to the buyer.

dupont stainmaster case study

In the current business environmentRed Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off. Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to manufacture vast array of products and services.

Click duppnt learn more https: DuPont produces its own brand of non-stick cookware.

Provide a portal for the customers to choose their own color and design according to their choices by collaborating with mills. We use cookies to give you the best experience possible. Accessed May 22, The carpet industry is concerned with these directly and they in turn led to the wholesalers, retailers and in turn to the customers.

Chemours is a spin-off of DuPont, which originally discovered the compound in The UK market and France market reacted positively. Which factors need to be improved well above the industry standards to provide enhanced value to the customers?

dupont stainmaster case study

Blue Ocean University has network of world-class strategy experts and practitioners who help organizations build and sustain enterprise Blue Ocean strategy solutions capabilities. Repurchase cycle for carpets is 12 years. The Customer Satisfaction can be monitored and it can get to know the loopholes in the process and thus leading to correction of the mistakes and increasing the sales growth of the company.


From the consumers point of view the carpet should be colorful, its texture is important and it should be easily maintained.

Case Study: DuPont Teflon: China Brand Strategy Raisha Shadrina |…

Provide catalogues to the customers for better awareness of the ztainmaster, whether it is retailer, wholesaler or final end user. Later on collaborate with the mills in that location and train the wholesalers and retailers about the product and give them the full information along with the catalogues.

It gave mixed results for the company. Leave your email and we will send you an example after 24 hours Hi, I am Sara from Studymoose Stainmastr there, would you like to get such a paper? Reduce Which factors Stainmaster Dupont can reduce well below the industry level to structure costs?

StainMaster – Blue Ocean Strategy

This was first introduced in USA, later on with minor changes it has been launched in Europe. We will write a custom sample essay on DuPont Case Analysis specifically for you. The four actions of Stainmaster Dupont strategy canvas should be guided toward enforcing these critical qualities.

dupont stainmaster case study

Implement the above mentioned steps for three months and find the sales growth. When people see Teflon label, people think of high quality made and dependable product.