MATTEL SWOT ANALYSIS ESSAY

MATTEL SWOT ANALYSIS ESSAY

This is one of the major limitations of SWOT analysis. E-commerce is also growing with the increase in internet usage. They are just awesome. Free Press, A. It has a high employee turnover rate, with low employee motivation and working morale.

Williamson, Markets and Hierarchies New York: SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance. Alternatives and evaluation of alternatives: This is one of the major limitations of SWOT analysis.

For Mattel Inc, the strength for strong distribution can be given a higher weight than the strength for the skilled labor force.

mattel swot analysis essay

Article continues after advertisement High attrition rate in work force — compare to other organizations in the industry Mattel, Inc. Mattel swlt one analyis the main players and have a sustainable competitive advantage. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics.

Due to his revolutionary reforms, the company managed to clinch a lucrative licensing deal with products related to the Harry Porter film franchise. Mattel has been investing in developing new product lines and expending its product catalog around the world. Weaknesses A high proportion of property in use by Mattel Inc is on rent, and rental charges need to be paid.

High attrition rate in work force — compare to other organizations in the industry Mattel has a higher attrition rate and have to spend a lot more compare esasy its competitors on training and development of its employees. Swot Analysis Swkt International Inc. The children are often times the decision makers, however the parents have the purchasing power.

It is of significant importance that the producers that electronic devices are gaining popularity and more customers have electronic devices. Despite having numerous strong points, the company has struggled to maintain its global position owing to notable internal challenges and weaknesses. One of the reason why the days inventory is high compare to its competitors is that Mattel, Inc.

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Mattel Case Study

Order Now – Mattel, Inc. O from to Mattel Inc is among the leading firms within its industry, and it needs to retain this position. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Mattel an opportunity to enter a new emerging market.

Building strong brand equity is of a significant importance that can pay off on the long run. Using an already developed platform can minimize the upfront investments and can significantly reduce the implementation phase.

mattel swot analysis essay

It has a strong presence on social media. For a SWOT analysis to be conducted of the firm, an interactive process needs to be undertaken by coordinating among all the departments of the firm such as finance, marketing, operations, human resource, logistics, strategic planning, management information systems etc. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations.

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It also involves estimating the probability of an event occurring in the external environment. Fuel price has risen in recent years making xnalysis expensive. Lower inflation rate — The low inflation rate esswy more stability in the market, enable credit at lower interest rate to the customers of Mattel, Inc.

Kerchak seems to have been much warmer and more loving in the past, but was clearly traumatized by his failure to protect his and Kala’s baby from Sabor, and subsequently became a hardened, stoic leader obsessed with protecting his troop at all costs.

For example changing environmental regulations can be both a threat to matetl it can also be an opportunity in a sense that it will enable the company to be on a level playing field or ajalysis advantage to competitors if it able to develop the products faster than the competitors.

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As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. The company should have conducted a thorough audit of all suppliers and ensured that they delivered high quality materials that did not contain harmful substances.

Mattel Company Profile – SWOT Analysis

Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can be used by Mattel Inc, and will involve the identification of its internal Strengths S and Weaknesses W followed by the identification of the Opportunities O and Threats T it faces in its extensivelyrnal business environment.

For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.

Free Table Of Content. Despite the company taking numerous steps toward streamlining the manufacturing process in all factories, the evidence of heavy amounts of swoh paint on one of its retail units forced it to recall millions of products. Opportunities In order to effectively deal with its impending threats, the company should consider looking into various alternatives and innovative ventures to help it overcome the potential risks facing it.

The film opens in the late s, where an English couple and their infant son are the only survivors of a shipwreck off the coast of uncharted. Strengths Mattel Inc has a Strong Distribution network with a large number of outlets.