In this regard, the company can spur its growth through increasing its social media presence. The company should not constantly prove as a socially responsible and that child safety and product safety come before the bottom line. Weakness are the areas where Mattel can improve upon. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance. Swot Analysis Mercer International Inc.

The Mattel is one of the leading companies in its industry. We promise to deliver high quality papers on time which will improve your grades. It has a strong financial position with positive profits reported in the past few years. Email to Receive Password. There are gaps in the product range sold by the company.

Interest rates are low, which provides an investment opportunity for large projects.

Mattel Inc SWOT Analysis

Core capabilities and core rigidities: Target a group of countries that have similar demographics and similar interests. Swot Analysis Mondelez International, Inc.

It lists the Strengths-Threats ST strategies that involve using strengths to fight of threats. This involves using internal strengths to take advantage of opportunities. Many thanks to Hermes for the translation from rjphotoeditions.

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As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world.

It also involves estimating the probability of an event occurring in the external environment. Want to get a price estimate for your Essay? Given the scale of expansion and different geographies the company is planning to expand into, Mattel, Inc. The already strong brand equity and loyalty for conventional toys can be beneficial for the company and leveraged to become znalysis leader in the electronic toy sector.


mattel swot analysis essay

We make the greatest data maps. Partnering with a company that has a presence in the electronic industry should be taken into consideration. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Mattel.

SWOT Analysis Report on Mattel Inc.

SWOT is a static assessment – analysis of status quo with few prospective changes. Throughout the decades, this line has expanded to include racing cars and circuits.

Weaknesses Despite having numerous strong points, the company has struggled mattfl maintain its global position owing to notable anqlysis challenges and weaknesses. Offering new products to the larger age group in the existing markets can capture additional revenue. Use its presence on social media for marketing and to attract customer towards its website S5, O2, O3. It involves analysiw Weaknesses-Opportunities strategies that involve converting weaknesses to strengths by using opportunities.

Early on, anti-virus firms expressed reluctance to add anti-spyware functions, citing lawsuits brought by spyware authors against the authors of web sites and programs which described their products as “spyware”. Threat of new entrants LOW. They are just awesome.

Mattel Company Profile – SWOT Analysis

American Girl introduced a new line of dolls that focused on an educational outlook that appealed to children in their latter stages of their childhood and early teenage life. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Mattel, Inc. Pest analysis of mattel Biotic factors would include the availability of food organisms and the presence of conspecifics, competitors, predators, and parasites.


mattel swot analysis essay

It quickly became a benchmark for children toys drawing international recognition in addition essau raking in millions of dollars in sales. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and anaoysis brand equity among the potential customers.

The most significant substitutes to the toys and games market are computer games. Although the problems were as a result of dubious subcontractors, the company deserves to take some of the blame for not ensuring that all factories followed stringent safety measures.

Employees operate in a conducive environment that promotes positive staff output. Opportunities for Mattel — External Strategic Factors Government green drive also opens an opportunity for procurement of Mattel products by the state as well as federal government contractors.

Strong Brand Portfolio — Over the years Mattel has invested in building a strong brand portfolio. Do not have a account? Not highly successful at integrating firms with different work culture.

For Mattel Inc, the strength for strong distribution can be given a higher weight than the strength for the skilled labor force.