Jaguar Decided Not To Pay Attention To The Demands Of Chinese Customers
In Jaguar so appreciate the uniqueness that is not ready to lose its original design, even for the most dynamic market in the world. Adaptation flagship XJ sedan for China will be limited to the traditional increase in wheelbase.
Earlier it was reported that Chinese buyers are not too happy with the modern design style of the XJ sedan and would like to get something that looks more conservative and traditional. Review signature design policy was tentatively scheduled for 2016 - by that time, the market should see a new generation of sedan. However, the chief designer Ian Callum in the framework of the Shanghai auto show said that he could not imagine the emergence of XJ in two bodies.
Estimates of Autocar, China is rapidly becoming the most important market for flagship sedan Jaguar. However, the company has stated that releasing one model in two design variations would be unreasonably expensive. The only thing that Jaguar is ready to go for Chinese buyers - traditional creating modifications with extended base following the example of other colleagues in the premium segment.
Along the way, Jaguar chief designer noted that the proportion of originality will get and that is being prepared for release in the compact sedan, known under the name of the XS. Despite the fact that working in this saturated segment is extremely difficult, the future will be fully implemented in the corporate style. CEO Ralph Sung has said that Jaguar is planning to attract customers to his side, offering him something really unusual.