History of Plymouth

  

Plymouthh is one of the leaders of the American automotive industry.

Brand Plymouthh was founded by Walter Chrysler in 1928. Originally under this title was planned to produce cheap cars Chrysler 4-cylinder engines to create competition models of the same class produced by General Motors and Ford. The first model from this brand became Plymouthh Four.

In 1929, in Detroit opens the company to produce cars Plymouthh. And in a year the price of Plymouthh model U is no different from the cost of identical models.

In 1931 established the production of a series of "RA". Buyers were given the opportunity of choosing a body type of the eight possible options.

In 1932 the company's customers had the opportunity to enjoy new models from the "RV". Since 1933 the family car "R" is equipped with a 6-cylinder engine with 70 HP and automatic clutch.

The company is growing rapidly and already in 1934 the number of produced cars reaches 1 million.

In 1942 the company develops the model "14C", which was a large salon and automatic interior lighting. Later the engineers had constructed a model of the "15S", which was created almost all the cars prior to 1949, inclusive.

During the Second world war, the company was in compliance with military orders, and directly to its initial activity, i.e. the production of cars, and got back in 1945. In 1949 the light go out in several models P17 De Lux, P18, P18 Special De Lux".

The popularity of the company slowly began to subside by the early 50s At the time the company was only the fifth highest number of sold cars. However, the crisis did not last long and ended with the arrival in the company of Virgil Exner, who developed a system of measures to change the style of the lineup of the Corporation. At this time, in the range appear Plymouthh cars, equipped with an 8-cylinder V-shaped engine.

In the late 1950s, the company develops a model which became the sales leader - vehicle Flight Sweep and goes to a leading position in the number of sold cars.

In the 1960s he developed models with a monocoque body. It was then that the Plymouth Belvedere, Plymouth Fury, Plymouth Satellit. However, the demand for small cars has plummeted, triggering a fall in sales. The situation was saved by the implementation of the model Plymouth Valiant, which has managed to maintain its leading position in the market.

The greatest flowering of the company is experiencing in the 1970s, when the number of sold cars is reached 700 thousand annually.

During the 1970 - 1980s were released models such as Sport Fury, Horison, Sandance, sports cars Lazer.

In the 1990s, the company began developing models with a body "fastback" (Colt GT, Acclaim LX).

In the late 1990s, the company experienced a serious crisis, the consequences of which is the reduction in the number of produced cars, and a drop in the level of sales. In 1999, DaimlerChrysler takes the decision on liquidation of the brand Plymouthh because of its unprofitability.

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