History of Volvo
Volvo (Volvo Aktiebolaget) is a Swedish automobile company. Produces cars and trucks, and various types of engines, machinery for agriculture and forests. There is even appliances marked with the brand “Volvo”. The company is headquartered in the city of Gothenburg, Sweden.
The decision of founding the firm was taken in the restaurant Sturehof of Stockholm June 25, 1924. This date in Sweden is called the day of Jacob, so the first prototype of the “Volvo” was created by Gustaf Larson and Assar by Gabrielson got the name of Jacob, or in Swedish - “Jakob”. This car was mainly of Swedish parts and was quite successful. So to 1927 funds were raised for the production and the company under the name “Volvo” (“Volvo” in Latin means “I roll”) began production of cars. Since 1928, is also the start of production of freight cars. In 1931 the Volvo becomes the European leader in sales of heavy trucks. In the period from 1927 to 1935 it was sold about 10 thousand copies.
By 1940 were designed inexpensive Volvos PV36, and Volvo PV51, put into the series. They became “popular” cars in Sweden, and after the war, thanks to extensive advertising campaign Volvo has gained popularity in European countries and the United States of America. A very famous model Volvo PV44 until 1953 was the best-selling Swedish car. Model PV444 and PV544 based on PV44 also had a huge popularity, both in Sweden and in Europe. Volvo PV444 was presented in 1944 at an automobile exhibition in the Royal tennis hall in the Swedish capital Stockholm. There is first the presentation of the first bus with a diesel engine - Volvo PV 60.
In 1953, was presented to Volvo Duett, passenger car with a body ”sedan”. This model became the basis of the orientation of the Volvo production family car, despite the fact that he ”Duett” more suited for small businesses - it was very convenient to carry light, but overall loads.
Since 1956, the company is starting to build Volvo P 120, which in Sweden, Denmark and Norway had the name ”Amazon”. Because of the smoothness of the lines and round shapes, the car had the honor of ”feminine” of the car, and was in great demand in the Swedish car market.
In 1958 there was a significant event for ”Volvo” - Gunnar Andersson on the Volvo PV 544 won the European rally championship. But in 1965 by car Volvo won the world rally championship.
Volvo has an important innovation in the automotive industry. Since 1959 in production cars began to install the latest triptocaine belts. This device was invented by Nils Bohlen, and saved the lives of millions of people.
In 1959, Volvo has started to build a new type of car. Was released sports model Volvo P-1800 (coupe).
In 1966, the company is launching the Volvo 144, recognized as the safest car in the world. In Scandinavia this model was the “Car of the year”.
In 1974 was a model Volvo 240. It was even more secure car. It was sold for 19 years (from 1974 to 1993). All were released 2 800 000 cars Volvo 240.
In 1976 in the Netherlands began production of the Volvo 343. This car used a unique transmission "Rem-Johan" (also called “Belt-Johan”). First produced copies had some design problems that were eventually resolved. Market demand for the same has increased. So, in 1976 Volvo was the first car manufacturer campaign, which began to install Converter and lambda probe in production cars.
In 1982 the automotive market fell, the Volvo 760, very quickly spread through the countries of Europe and America, and honestly gained enormous popularity. In connection with the raising demand for cheaper models appeared Volvo 740, not so expensive as the Volvo 760, simplified, but nevertheless, quite good, quickly gained demand in European countries.
In 1985 in the Netherlands begin to produce a sports car Volvo 480 ES type coupe. This model was the first front-wheel drive Volvo. Later, the plant begins to produce Volvo 440 (type ”hatchback”) and Volvo 460 (type ”sedan”).
In 1990 launch of the Volvo 940 and “luxury” Volvo 960. The Volvo 960 was completed six-cylinder aluminum engine, whose power was 240 HP It was a serious competitor for the German cars of this class. A simple and inexpensive Volvo 940, became popular.
In 1991, the Volvo starts production of the family Volvo 850. This car was equipped with the SIPS system, as well as many other modern units. The model had a superb side impact protection and very quickly gained success in the automotive markets.
In 1994, presents a brand new model Volvo 960.
In 1995, in borne started to assemble the latest Volvo S40 and Volvo V40.
In 1996, the company presented the Volvo C70 Coupre (”coupe”). A follower of this model was the Volvo C70 Cab.
In 1997, launched a series model Volvo V70 Cross County.
In 2000 the company began to produce Volvo V70 2000. This new generation of car, on a larger platform was a success. At the same time was produced model Volvo Cross Country.
The Volvo S80 had the power of the engine 272 HP, and received the title of the most secure car in 2000, thanks to the system of protection against whiplash strikes (WHIPS) and inflatable curtain (IC).
In 1999, Ford Motor Company bought shares of the branch cars Volvo Cars.
In 2000 produced sports car Volvo S60 is the third model Volvo on the big platform.
In 2002 the exhibition in Detroit was presented to the Volvo XC90.
Volvo has earned a reputation as expensive and secondary reliable cars. In recent times, focus on prestige cars. The company has a number of awards and prizes for the development and implementation of safety systems of the car.