THE USE OF QUALITATIVE CONTENT ANALYSIS IN CASE STUDY RESEARCH FLORIAN KOHLBACHER

THE USE OF QUALITATIVE CONTENT ANALYSIS IN CASE STUDY RESEARCH FLORIAN KOHLBACHER

New citations to this author. References Publications referenced by this paper. Given this purpose and the scope of the paper, this brief description can by no means serve as an introduction to case study research. As the author tried to demonstrate in Section 4. Interestingly, YIN b in his companion book to his case study textbook YIN, a speaks of the “case study method” pp. The practice of social research 9th ed. Finally, checking the findings with the case study participants can be a valuable part of the analysis and can enhance validity HARTLEY, , p.

National testing data in Norwegian classrooms: Qualitative Inhaltsanalyse, Grundlagen und Techniken 8th ed. They are predominant, but quantitative data and its analysis can add to the overall picture” p. Interestingly, YIN b in his companion book to his case study textbook YIN, a speaks of the “case study method” pp. Kombination und Integration qualitativer und quantitativer Analyse Philipp Mayring In fact, the contribution of using qualitative content analysis in case study research will be demonstrated on the basis of the following points: These must be distinguished from teaching case studies—i.

The steps of inductive category development are displayed in Figure 2.

the use of qualitative content analysis in case study research florian kohlbacher

The main idea in the development of MAYRING’s approach is “to preserve the advantages of quantitative content analysis as developed within communication science and to transfer and further develop them to qualitative-interpretative steps of analysis” MAYRING, a, [2].

However, this seems to be rather the description of a general approach to analyzing documents qualitatively. It is this teh that fosters its strong ability to deal with complexity.

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Applications of case study research 2nd ed. The creation of knowledge through case study research.

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the use of qualitative content analysis in case study research florian kohlbacher

The case study crisis: The author argues in favor of both case study research as a research strategy—trying to disprove the critiques just mentioned—and qualitative content analysis as a method of examination of data material. Therefore, qualitative content analysis can be viewed as a comprehensive approach to data analysis, which seems to be especially suitable for case study research.

Journal of Consumer Behaviour 11 3, Last but not least, a major issue in designing case study research is the maximization of conditions related to design quality, i.

According to GILLHAMthe “essence of content analysis is identifying substantive statements—statements that really say something” p. Experteninterviews und qualitative Inhaltsanalyse als Instrumente rekonstruierender Untersuchungen. Because of the problems of reliability, the coding of texts is usually assigned to multiple coders so that the researcher can see whether the constructs being investigated are shared and whether multiple coders can reliably apply the same codes MAYRING,p.

The four conditions or tests are cf. These must be distinguished from teaching case studies—i. Or, put more generally: On the first and more obvious level, data is triangulated by integrating different material and evidence see Section 5.

The Use of Qualitative Content Analysis in Case Study Research

Organization12 1 In the case of using qualitative content analysis in case study research, triangulation takes actually place on two different levels. It consists of a set of interpretive, material practices that make the world visible. The Silver Market Phenomenon: We just mentioned theory-guided analysis as one of the special strengths of qualitative content analysis see above, Section 5.

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Theory-guided analysis also offers the chance to compare and complement the primary data collected within the research project with secondary data.

Email the author Login required. First, case study research as a research strategy within qualitative social research is briefly presented.

the use of qualitative content analysis in case study research florian kohlbacher

The Art of case study research. In Julia Brannen Ed. STAKE concurs, suggesting that case studies have become “one of the most common ways to do qualitative analgsis but at the same time concedes that “they are neither new nor essentially qualitative” p. According to YIN a one of the most important sources of case study information is the interview: According to MAYRING a, [15];[15] the main idea here is to give explicit definitions, examples and coding rules for each deductive category, determining exactly under what circumstances a text passage can be coded with a category.

This paper has citations. Their combined citations are counted only for the first article. Finally, the use of qualitative content analysis for conducting case study research is examined and evaluated.

These attempts share the conception that qualitative and rezearch methods should be viewed as complementary rather than as rival camps JICK,p.