Content analysis in communication research. At the same time, researchers who dominate the CA and make use of their technical compliance with the recommended procedures sometimes forget to critically consider relative aspects to the inferential processes that underpin their qualitative and quantitative interpretations, an aspect that will be discussed in more detail in this article. According to YIN a, pp. An introduction to its methodology 2nd ed. On the one hand, this definition puts forth the main points of what qualitative research is about, but it also demonstrates how it is positioned or tries to position itself in contrast to quantitative research.
Then came the time to clarify what we mean by the phenomenon and how it can bound the datum to the theory, helping in the inclusion of abduction as a form of reasoning that extends the interpretive possibilities. This means that the researcher not just considers the perspective of the respondents, but also of the relevant groups of actors and how they interact with each other. In the next two sections, the article provides a critical analysis of the qualitative Content Analysis, taking into account the three following interconnected components: This paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a text interpretation method in case study research. Being a little bit more specific he defines qualitative content analysis in the following way:. Moreover, qualitative research methods have often faced acceptance problems and academic and disciplinary resistances, which are partly due to the politics embedded in this field of discourse cf.
The Use of Qualitative Content Analysis in Case Study Research – Semantic Scholar
The procedures of summary, explication and structuring step-by-step reduce complexity and filter out the main points of analysis in an iterative process. Exploring the effects of early team events on subsequent project team development and performance. Triangulation checks out for consistency which increases the credibility of the research Imas, Since arguments concerning the content are judged to be more important than methodical issues in qualitative analysis, validity takes priority over reliability MAYRING,p.
Yin b differentiated between a classic case study design, which comprises of a single case, with a multiple case study with two or more researcch. At the end of this section, quality criteria and validation issues relevant for qualitative content analysis will be highlighted see Section 4.
The Use of Qualitative Content Analysis in Case Study Research
Besides, due to the limited scope of this paper and my own research interests, the focus will mainly be on organizational and managerial research, even though both qualitative content analysis as well as case study research can be used in a much wider range of research fields see also Sections 3. The logic of scientific discovery.
In this direction, Basu states that the same data can build distinct evidence for or against various theories. Administrative Science Quarterly24 December STAKE concurs, suggesting that case studies have become “one of the most common ways to do qualitative kohlbavher but at the same time concedes that “they are neither new nor essentially qualitative” p. Yin a stresses that unit of analysis must relate to the way the initial research questions have been defined and the generalizations desired at the project completion.
Its applicability to real-life, contemporary, human situations and its public accessibility through written caae, facilitate an understanding of complex real-life situations Soy, The use of triangulation in case study research is not something uncommon, but there are misconceptions and confusion about its utility.
On the meaning and the epistemological relevance of the notion of a scientific phenomenon, Synthese2 According to GILLHAM rhe, the “essence of content analysis is identifying substantive statements—statements that really say something” p.
This study received no specific financial support. This paper tried to explore and discuss the possibilities of using qualitative content analysis in case study research.
These attempts share the conception that qualitative and quantitative methods should be viewed as complementary rather than as rival camps JICK,p. BERELSON’s book “Content analysis in communication research” first published was the first compendium of the methods and goals of quantitative content analysis which had been developed up to that time, and which concentrated on assessment on the basis of frequency analyses BERELSON, The first technique is pattern matching-comparing empirically based patterns with the predicted ones; we consider it as the most desirable technique for case study analysis.
The object of qualitative content analysis can basically be any kind of recorded communication, i. The models allow the connection between the abstract theory general and the nearest concrete phenomenon, because they operate at a lower level of formalization. However, this seems to be rather the description of a general approach to analyzing documents qualitatively. The model can also be analogously designed as a “gestalt”, which dynamically changes as the links and refers to a representation which allows the apprehension of the whole from its constituent parts.
Construct validity relates, for instance, to previous success with similar constructs, established models and theories, and representative interpretations. The use of aanalysis qualitative content analysis in psychology: According to Stake in a case study there is a tension between the case and the issue sas both compete for the researcher’s time.
Case study, Case study design, Triangulation.
The main argument in this article is that the use of CA by researchers in psychology often ignores its potential for generating alternative explanatory theories, which can avoid both the trap of “corroboration” deduction or imposition of the theory to the datum, as the “reification of the datum” induction – building a punctual theory that will not go beyond the datum itself.
References Publications referenced by this paper. This paper also aims at helping to overcome the strict contraposition of qualitative and quantitative research. Bendassolli,; Kelle, ; Popper, Kombination und Integration qualitativer und quantitativer Analyse Philipp Mayring The problem in case studies is to researcu meaning rather than the location Ghe, Force and influence in content analysis: