However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. Fill in your details below or click an icon to log in: Tristan Daltroff Art Director: Leave a Reply Cancel reply Enter your comment here You are commenting using your WordPress.
The Tipp-ex YouTube channel: The Tippexperience hit countries around the world. You are commenting using your WordPress. Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra March 16, at 5: You are commenting using your Google account. March 15, at 9:
Louis Audard Digital Production Manager: All these efforts help to create an engagement among the audience in the way of providing special experience with the product.
Tipp-Ex – A hunter Shoots a Bear / Case study | Adland
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Explain why the method of promotion was most relevant to the product or service: The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube. The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.
Tipp-Ex – A Hunter Shoots a Bear
Shares, likes and comments on Facebook: Describe the brief from the client: Describe how the promotion developed from concept to implementation: Notify me of new comments via email. The target is pupils, students and customers of Tipp-ex.
The Tipp-ex YouTube channel: Tristan Daltroff Art Director: You are commenting using your Cse. They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero. The Tippexperience hit countries around the world. To find out more, including how to control cookies, see here: So the objective of going Europe-wide is also realized through this global platform.
Email required Address never casd public. The product is known to more people and the image of the brand is strengthened as a result of season 2. You are commenting using your Facebook account. Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Tipp-Ex: A hunter shoots a bear – melanie_rm
You are caze using your Facebook account. Target Audience Customers of Tipp-ex, especially students and office workers fra Tipp-Ex had almost 5, mentions on the launch day only.
This post will discuss and evaluate the process and strategies of the whole event shoots the following parts and try to find out the unique points of this campaign. Leave a Reply Cancel reply Enter your comment here Why is it successful?