ALEX OSTERWALDER PHD THESIS

ALEX OSTERWALDER PHD THESIS

One will most likely talk about the product, notify it and think about how to get money out of it. It needs a coherent language to approach the topic. In this case the aim is to provide an ontology that makes it possible to explicit a firm’s business model. The last part of the thesis consists of a demonstration of the value of the ontology in business strategy and Information Systems IS alignment. On one hand he has to concept and design a good business model — Business Model Design — and on the other hand he has to test it. The real thing is to try out things. Yet, acquisitions of a number of companies have been rather highly valuated.

The other opportunity is, e. Document Type PhD thesis Format p. Such an ontology is relevant because until now there is no model that expresses a company’s global business logic from a pure business point of view. The Business Model Canvas allows us to quickly communicate the idea behind a business model. They are struggling to successfully combine both — a new business model and existing products, which I partially account to the structure of these companies.

It will try to realize profitability by further improving efficiency. Gallen – Beratung durch Studenten. After my thesis was finished and published ina book was made out of it.

Alex Osterwalder

The methodological basis for this work is design science, where the researcher builds an artifact to solve a specific problem. When managing a big company, this business model does not only have to be built up, but also be managed. Fascinating to see — whether it is the US, especially Silicon Valley, Europa or Asia — is that there is always a small group of osterwalver who perform better in certain things than others.

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It is interesting to think about alternatives: On one hand he has to concept and design a good business model — Business Model Design — and on the other hand he has to test it.

Interview with Alexander Osterwalder- Business Model Canvas

We see the Business Model Canvas as a tool, because it can be directly implemented in a meeting or a working session. For years the internet has taken the center stage when it comes to new business ideas and startups.

The costumer remains the judge. Log into your account. The Silicon Valley is interesting to look at because you find many young people who act naive and think they can change the world with really fatuous ideas. Therefore I need another tool to model.

alex osterwalder phd thesis

But the fundamentals of business models are much broader than that, which the BMC tries to explain with its nine building boxes. In other words, the proposed artifact helps a firm to formally describe its value proposition, its customers, the relationship with them, the necessary intra- and inter-firm infrastructure and its profit model. Summary The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic.

Considering the question whether it is too simple: They are struggling to successfully combine both — a new business model and existing products, which I partially account to the structure of these companies. The Business Model Canvas allows us to quickly communicate the idea behind a business model.

Wednesday, May 22, I met a lot of different people that want to execute new tools to be able to develop new ideas. The four main pillars of the ontology, which are inspired by management science and enterprise- and processmodeling, are product, customer interface, infrastructure and finance.

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The vision was to conceptualize computer-aided designs for business models, like an architect. He was asking himself the question how a business model could be simplified to only one page.

Taking small steps in osterwalfer case is much more exhausting, thesus it leads to success. Not many people have both skills at the same time. Our vision came true: In the past you had to write a business plan. The ontology is validated by case studies, a panel of experts and managers. The business model that has worked in the industrial sector, probably fails in another.

Very few people actually thought through their business model which had only very few entry barriers leaving them vulnerable to competitors.

alex osterwalder phd thesis

One will most likely talk about the product, notify it and think about how to get money out of it. You gained experiences with startups in Europe and the U. I always do the analogy: But the BMC only has one goal: Such an ontology is relevant because until now there is no model that expresses a company’s global business logic from a pure business point of view.