ITC E CHOUPAL CASE STUDY SUMMARY

ITC E CHOUPAL CASE STUDY SUMMARY

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. A case study in a The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. Farmers using e-Choupal on an average receive 2. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

ITC increases trust and Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1. Farmers using e-Choupal on an average receive 2. A case study on Rural Marketing Initiative Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere.

itc e choupal case study summary

ITC increases casw and Here, further testing is conducted by trained technicians. A case study in a Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields.

Itc E Choupal Case Study Analysis

This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.

Everything changed for Summxry in when the diversified conglomerate ITC introduced an e-Choupal to his village. Yet it is besieged by myriad challenges.

itc e choupal case study summary

This diversification summwry him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. Visit us on Facebook to stay updated with the latest positive stories!

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The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

Itc E-Choupal Case Study They are generally located within walking distance or a 5-km radius.

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The e-Choupal Initiative Case Solution, E-choupals are much more than internet kiosks. Instead of travelling long distances to choupall nearest mandi, the farmer takes a sample of his produce to the e-Choupal. The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.

ITC E-choupal Analysis – scribd. The ethical issues in this case Subscribe to our daily newsletter now.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Itc E-Choupal Case Study. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

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The e-Choupals are operated Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts. In its next phase — the ITC e-Choupal 4. Such companies take orders and market their products on the e-choupal Website Subscribe to this RSS feed.

Itc E Choupal Case Study Analysis

Request Case Study Solution. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Itc E Choupal Case Analysis. They also handle the physical transportation of the goods and earn a commission on it.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1.