In direct marketing we will target our customers through internet, telephone, print media and electronic media television and radio. Through personal communication it is easy to persuade someone to buy your product, because in personal selling there is a direct contact with the buyers. Responding to Price Change: We also hire qualified staff in order to guarantee healthy relationship between customers and retailers. Price change could be a price cut or price increase.

Go to advanced search. Finance Globalization Health Care. Distribution Channel of our Product The distribution channel of our product is indirect marketing channel because this channel contains one or more intermediary levels. Health and Happiness for Pakistan. Cite View Details Educators Related.

Choosing positioning strategy To position the product different companies use different positioning strategies. This coordinated structure enabled Stuvy to control quality, build a brand, and command pakixtan prices in export markets. The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us?

The following graph shows various combinations of products in different phases of different products. We distributed 50 questionnaires among different age groups or segments 20 among the students 10 among the teachers 14 among the job oriented people and 6 among the business class DATA SOURCE The data was collected from the people directly i.

Skip to main content. Basically these adjustment k&&n are according to the taste, culture and the changing situation of the market. View our pricing guide or login to see prices. Product details Share this page: So we should also keep our competitors into consideration before pwkistan or increasing our product prices. Finance General Management Marketing.


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Bell and John Masko. Pricing Tools and Pricing Strategy. Cite View Details Purchase. Cite View Details Purchase Related.

k&n pakistan case study

McLoughlin and Mary Shelman. We while dividing the market segments demographically considered the following variables as the basis: Determining the communication Objectives: According to a survey conducted by our group more people were found to be cautious about contents and taste of products they consume. The hostilities require something that is ready to serve in minutes that is less time consuming but still full k&b taste and nutritious as they miss the taste of home made food and the working women cannot get time to prepare meals like chicken paratha that is very time consuming if completely prepared at home.

Geography, demography, psychographic and behavioral we divided the market into two of them given as follows: Our product is mainly focusing on the working women and the hostilities.

k&n pakistan case study

In this regard no compromise is solicited on hygiene and quality. In Geographic pricing we adopt freight absorption strategy.

K&N’s: Health and Happiness for Pakistan | The Case Centre, for educators

Other then advertising in newspapers and in magazines we will also advertise our product on bill cae and banners. The company is ready to put its cost for the product.


While dividing the market segments psycho-graphically we used the following: The marketing process comprises of three stages given as follows: Because in this conflict; conflict lies between different levels of the same product, is even more common Marketing System Our product may consist of vertical marketing system VMS because it is such type of distribution channel in which producers, wholesalers, retailers act as.

About the Author David E. They just overtook all worse caze conditions in the Pakistan and build a very strong enterprise even the international visitors admired their performance. Other then the print and electronic media the cheapest way to promote our product is through short messaging service.

k&n pakistan case study

Access this item You must be logged in to view this material. But in the beginning we will distribute a small amount of the and then do research on the peoples behavior experimentally by observing the peoples behavior after using the product. They think that there should be some problem with the product so the company is decreasing its product price pakixtan the customers may interpret it as the company is closing its business and they will not offer this product in future.