Then the second row of Swot table depicts the external opportunities and threat by comparing with the other competitors and the industry itself. Each CSP sales representative visited four practices per day, on average. Push and Pull strategy. Remember me on this computer. For the customer, the viral marketing strategy will be applied to attract customer to buy the drugs. Printup could strategically planned strong and comprehensive marketing communication approaches that focus on creating the brand awareness and benefits to the targeted group.
Support Programs All customers who are buying the Metabical products will be registered under the support programs. Primary and Pull Strategy: Exchange rates fluctuations and its relation with company. It calculates the relationship between weight and height associated with body fat and health risk. The health care provider will focus on physician and medical care practitioners. According to the American Obesity Association in , it is one of the top leading causes of death in U.
The following are lists of the prbolem categories in the market: Interesting trends of industry. In addition to health risks, overweight individuals always feel like social outcasts.
With the market research and market survey done, the marketing communication approaches of Metabical would be successful in creating a high demand for the product and ensure a sustainable growth for many years to come.
Do not require strict FDA approval. This population is very broad and general and therefore may contain customers who are price sensitive.
Metabical case study problem statement
What pricing, marketing and positioning strategy should be developed in order to strengthen the overall market position of the company? And by narrowing the population to those who would prescribe immediately, Printup is expediting the process of targeting a specific market and generating sales. Metabical case study problem statement No prescription drugs are available for this market segment. Our chosen price is suitable because of the demographic target market. Introducing Metabical — FDA approved weight-loss drug.
There are three BMI categories of excess weight for adults: CSP’s primary target market after extensive market research is customers with the following characteristics:. I liked the last pricing strategy approach the best just because there is stduy of a focus on the value consumers will get from the new drug.
These consumers were educated females between the ages of 35 and 65 with BMIs between 25 and If we lowered the price, it will affect the brand image of our exclusive product in the target market. Your overweight patients are dying for help. The conclusion is, Metabical can monopoly big market share in the weight loss industry and with the exclusivity for 10 years will help CSP to gain better profits for future. Example of initial concepts for the DTC ads: CSP will launch the three different advertising concepts aimed at health care providers: Lady Abigail Rogers Case Brief 1: The Weight-Loss Industry by the Numbers.
Metabical case study solution. For established drugs, CSP sales reps will visited targeted medical offices four time a year to discuss the drug and provide samples. During this road show, customer will be attending the talk session to get the more information about the drugs that can fight and block the fats.
No prescription drugs are available for this market segment.
Metabical Case 3 by on Prezi
It calculates the relationship between weight and height associated with body fat and health risk. This part of the campaign would include print ads in leading medical publications E. Product will be packaged in a blister-style package as a week treatment plan. Other than that, the weaknesses of the products also low if compare with the strength of the products itself. Advertising statememt Public relation: Thus complications from these would only be discovered until individual consumed it.
Let Metabical and your health care provider start you on the road to a healthy weight and better life. During this time, the both targeted group will be know the existing of Metabical in the weight loss industry.
Introducing Metabical — short-term drug therapy and comprehensive support program for overweight patients. The five forces are discussed below: