MMBC CASE STUDY

MMBC CASE STUDY

Having only one main beer that is sold in the East Central region of the United States makes it hard to maintain profits. If this trend continues MMBC will be competing for an ever shrinking piece of the market. We use cookies to give you the best experience possible. It is analyzed that the consumption age group of Lager MM is above 45 years and for MM light would be 25 to 45 and ratio between male and female is 4 to 1 in MM Lager and Lighter beer contain Light beer sales are increasing while Premium beer sales are decreasing in the east central region as seen in Exhibit 5 in the MMBC case. Over the past four years per capita beer consumption in the US has declined by 2.

It makes hard to compete in the competitive environment with a single line of a product among the competitors offering the number of product lines. Feedback Privacy Policy Feedback. MMBC was categorized as leading brand among working class people. Ever since, it has marketed towards the blue collar, middle to lower income population in the region with its bitter, higher alcohol content lager. The potential economic and marketing response from the major brewery competitors is daunting to a company the size of Mountain Man.

There is forgone sales revenue encountered with the introduction of Light MM in the Lager Beer market. View or download the Spreadsheet Analysis Here.

Some states in the East Central Region, including West Virginia, repealed arcane laws restricting the promotion of beer in retail establishments, leading to retail stores selling beer at deep discounts thus making the market competitive. Tobey, Increase in pricing impact MMBC was categorized as leading brand among working class people. Wera, Launch of new product in existing market It can also be considered that introduction of the Light MM cannot deteriorate the sales revenue of the existing product but it can create a new customer based without switching Lager beer customers towards Light MM.

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Strengths Mountain Man Lager has established a brand with a strong loyal blue —collar clientele. Ever since, it has marketed towards the blue collar, middle to lower income population in the region with its bitter, higher alcohol content lager.

MMLager is losing the younger generation hands down. Through this company maintain its successful family business status. We will demonstrate that launching a light beer product shows promise for improved profit through Registration Forgot your password?

Light MM product should marketing through social and online media so that customers of new age group can easily know about new product of the company.

mmbc case study

By entering a growing market MMBC could gain drinkers from different demographics which they currently lack, for instance women and those in their twenties casse to drinking. This is an expensive endeavor for a lean company like Mountain Man. It makes hard to compete in the competitive environment with a single line of a product among the competitors offering the number of product lines. Auth with social network: Light beer sales are increasing while Premium beer sales are decreasing in the east central region as studg in Exhibit 5 in the MMBC case.

Moreover, one of the main assumptions that the company will gain the share only among the domestic producers of the light and premium beer makes the project perspectives even brighter.

mmbc case study

We think you have studyy this presentation. By MMBC has a position to bear the capital expenditure to launch its new product line. MMBC has proven to be successful in grass-root marketing with a sales force which is known to not just push the brand but influence customers to embrace Mountain Man and promote the brand by word of mouth.

mmbc case study

It can also be considered that introduction of the Light MM cannot deteriorate the sales revenue of the existing product but it can create a new customer based without switching Lager beer customers towards Light MM.

The internet is one possibility, capitalizing on the younger generation and mmbd anti-big-business-sentiment as a marketing tool.

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Mmbc Study

The Federal Government has already raised the excise tax and with laws changing how beer can be promoted in a retail setting newly passed in WV could other states in the East Central region be too far behind? They sttudy respond in such a way as to make doing business very difficult moving forward.

Even the third scenario shows that the project will be profitable from the fourth year, we cannot underestimate it, because it is the worst scenario, which makes the project even more attractive. Feasibility of Mountain Light.

Mountain Man Beer Company (Case Study Analysis)

MMBC could restructure how they market their beer, looking at new avenues. The senior management at MMBC is reluctant to launch the new product and site the examples of over 40 breweries those have closed down.

Mountain Man Brewing Case Analysis. MMBC has a very small demographic to which the lager appeals to.

It is analyzed that the consumption age group of Lager MM is above 45 years and for MM light would be 25 to 45 and ratio between male and female is 4 to 1 in MM Lager and Lighter beer contain Introduction of Light beer After the market analysis about lager beer and lighter version of the product, recently graduated Chris angel decide to introduce MM light in the market to grab the difference between the sales.

Over the past four years per capita beer consumption in the US has declined by 2. If this trend continues MMBC will be competing for an ever shrinking shudy of the market.