WUMART CASE STUDY

WUMART CASE STUDY

The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially in , to consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business. Some of the factors to be considered are: Boosting the optimization of categories: By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them.

By , WuMart had become Beijing”s biggest retailer with over a dozen hypermarkets, nearly 50 supermarkets, convenience stores, and 8 chain drug stores. It also talks about WuMart”s attempt to evolve as a national brand in China by trying to penetrate the unrepresented Western and North Eastern regions. It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors. Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. The case traces the history of the retail trade in China and the developments over the last decade. He is quite proud when it comes to the performance of this branch. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects.

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The catering proportion has been increased: Some of the factors to be considered are: Some of the factors to be considered are: The noticeable changes for the customers: Privacy Policy Cookie Policy.

wumart case study

In the past, customers were required to complete a form on paper to become a member of Wumart. Product details Share this page: In April ,Wumart has started its cooperation with Dmalll, and upgraded Lianxiang Bridge branch of Wumart to serve as a pilot.

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Growth Strategies of WuMart: The Dmall plus Wumart: During the period of the Spring Festival, the store can achieve its daily sales of 1. Liu, store manager, joined this branch in Wumrthe knows the store like a book. A series of methods, including the sec-payment the Dmall shakescanning a code, smart shopping, self-shopping and self-guided shopping, have solved the problem of checkout queue.

wumart case study

The cooperation between the Dmall and Wumart has improved the fundamental operation of work. Competition from local business houses and foreign retail groups is analysed.

I Media and Entertainment Industry – Vol. At the same time, the EA pattern and standard products have been vigorously promoted.

He is quite proud when it comes to the performance of this branch.

All fields Reference no. The products can be delivered to stores directly after being processed by PC. The case further looks at the challenges ahead for WuMart.

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wumart case study

There are many changes in its operations: Besides, it has guaranteed the products to be fresh daily, no selling leftover leaf vegetables. It will save time and manpower as well as reduce loss for the wumarh. The case traces the history of the retail trade in China and the developments over the last decade.

Wumart Case Analysis by Yu Chen on Prezi

Competition from local business houses and foreign retail groups is also analysed. The area of processing and seats has been increased by square meters.

The delivery strength has been fully utilized. The advantages of upgrading can be found easily.

You can change your cookie settings at any time but parts of our site will not function correctly without them. Now nearly half of the total area of the store has been reduced with only one-layer structure; The storage shelves have been lowered, allowing the store to become more spacious; The situational layout and the interactivity electronic screen have been implemented, enhancing the visual richness and improving interactions with customers; The electronic price labels are fully adopted in the store; The Wi-Fi without password is available for customers free of charge; The customer traffic route has no longer restricted the customers.

This way, it can avoid selling leftover leaf vegetables.